Marketing support for brands ready to move with purpose

GroundUp brings strategy, creative thinking, and execution together to help ambitious brands communicate clearly, show up consistently, and grow with purpose.

WHAT WE DO

Every brand has a different challenge. Some need better content, stronger campaigns, smarter media, or a more connected route to market. Our work starts by understanding where you are, then building the right support around where you need to go.

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Brand Strategy & Identity

For brands that need clarity before visibility

We help define how your brand is positioned, how it communicates, and how it shows up visually so people can understand what you do and why it matters.

INCLUDES

  • •Positioning & messaging
  • •Brand guidelines & audits
  • •Visual identity
  • •Repositioning

Digital Marketing & Performance

For brands that want to show up better online

We plan and manage digital marketing across social, search, paid media, email, SEO, and reporting with a focus on clear goals and continuous improvement.

INCLUDES

  • •SEO & Email marketing
  • •Content planning
  • •Social media & analytics
  • •Campaign reporting

Experiential Marketing

For brands that need real-world connection

We create activations, launches, events, roadshows, and pop-up experiences that help people interact with your brand beyond the screen.

INCLUDES

  • •Brand activations
  • •Consumer events & trade events
  • •Product launches & pop-ups
  • •Post-event content

PR & Communications

For brands that need a clearer public voice

We help shape how your brand communicates with the media, customers, stakeholders, teams, and the wider public.

INCLUDES

  • •Press support
  • •Internal communication
  • •Media relation
  • •Crisis communication

Creative Production & Content

For brands that need stronger creative output

We create campaign ideas, content, visuals, copy, videos, photography, and design assets that help your brand communicate clearly and consistently.

INCLUDES

  • •Campaign concepts & creative direction
  • •Copywriting, design & art direction
  • •Photography, video & content production
  • •Social, print, OOH & broadcast creative

Media Planning & Buying

For brands that want smarter visibility

We help plan and buy media across the right channels so your message reaches the right audience with better structure and intent.

INCLUDES

  • •Media strategy and planning
  • •Digital media buying
  • •Programmatic advertising
  • •Media audits & optimisation

Sales Strategy & Distribution

For brands that need marketing to connect closer to sales

We support go-to-market planning, channel strategy, retail activation, sales materials, and shopper marketing to help your brand move from attention to action.

INCLUDES

  • •Go-to-market & launch planning
  • •Channel & distribution strategy
  • •Shopper marketing, retail activation & pricing support
  • •Sales enablement materials